“Do as I say, not as I do” was something that my Granny said about smoking when my father was a child. It didn’t impress my father much. She did quit eventually (I think it was after the third heart attack) but died of smoking related cancer anyway. As a child when he relayed it to me it struck me as a bit daft. I was one of those vile children that believed respect needed to be earned. I think that was my parents’ fault. I remember the parents of friends saying “because I said so” and assuming they were too stupid to understand their own actions. Actually scrap that, I think it was my dad’s fault. He didn’t suffer fools at all. My mum is lovely and far more diplomatic.
To be honest I still believe all that but it’s somehow more acceptable in an adult. At any rate I’ve never given the answer “because I said so” to my stepsons and I never will.
This week I was chatting to someone I’ll call a friend (I’m never quite sure what the term is for someone I work with but who isn’t a client, “supplier” isn’t really accurate) and realised I essentially said “do as I say, not as I do” at work. Last week I was a guest speaker at a networking event on the topic of ‘Value added communication.’ One thing I covered was email signatures and how to utilise them.
Over the next few days I had several email conversations with people who had attended the event and they eagerly pointed me in the direction of their revamped signatures. They were great. They had taken the theory, had a great discussion as a group and gone away to create something useful thanks to me. It was a great feeling. It was a great feeling until I realised my own signature could use a bit more tweaking.
My friend also works in marketing and promotion and said she knew exactly what I meant. We pour our energies into providing the best we can for our clients but it’s so hard to do for ourselves. Partly it’s the old chestnut that while we can cheerlead for Britain when it comes to singing the praises of the people we work with, it’s really hard to do it for yourself. The best thing about running an agency is that I can brag about how good we are because I’m bragging about the amazing people in my team. The other factor is time. It’s hard to prioritise working on your own marketing when marketing for others is billable. What was it about butchers’ children going without meat?
Like me, my friend leaves meetings and conversations reflecting on the brilliant ideas and thinking she should really do more of that stuff for herself. Well my latest venture really hits home my do as I say, not as I do mentality. I’m selling blogs!
This blog does NOT fit the theory. I suppose because it has woolly objectives. I write it for my own benefit, I never give thought to the title or keywords. Hell, I don’t even bother tagging it. Oh and I regularly forget to even look at the analytics package!
Yet today I spoke as though I was the expert. What I’ve done is recruited an online article writer (/blogger) and created a rate card for clients interested in buying up blocks of blogs. I have created a template for campaign planning based on client objectives and am clarifying terms and conditions. You see, I know this stuff and how it works. I have the talent on my team and know I can provide effective inbound marketing solutions for my clients.
I just don’t do it for my own blog.
Crikey, it’s Thursday!
I don’t know how I forget. I have a very fluid week now I’m self employed and can often be found working on a Sunday afternoon then drinking coffee with a girlfriend on a Wednesday morning yet there is one regimented day in my week, Thursday.
For over two years I have been a stepmother and the one night the boys are always with us is Thursday. Since February I have attended a weekly business breakfast on a Thursday. Every week my alarm goes off at six am to start the one day that changes little in its routine.
It’s 7.20 and I have no topic. I used to talk about my week but that is now so full of work stuff and baby stuff that there isn’t time for much else. I’m happy the weather seems to finally be improving but that’s hardly the stuff of more than a sentence of small talk.
The husband and I have made pretty good progress through watching all the Bond films in release order. We recently watched Goldeneye. Wild times people, wild times.
There’s a saying... well... there was something concocted by a marketing bod that goes along the lines of those that don’t have time to spa are those that need it the most. I think the lack of material to inspire me is an indication of the need to go out and be inspired.
I actually have a project in the pipeline for the summer holidays. I’m taking care of my stepsons on Thursdays and the eldest on Fridays (later to be joined by the youngest who is serving his notice at playgroup) so there’s plenty of time to fill.
We’re going to make a time capsule.
Life is about to change dramatically for all of us when the bump becomes a baby and I want to capture our family as it is now. I’m also interested in the wider idea of what the future holds and want the boys to draw the cars they may one day drive. I found a video a while back of the youngest playing row-row (basically doing the actions to Row Row Row Your Boat) with the husband. I could hardly believe he’d been so little.
I think it’ll be amazing to have a box full of captured memories to enjoy one day in the future.
I also think it’ll help me slow down and reflect on where we are instead of rushing forward. Because I am a little impatient. I’m not great at being pregnant. In fact I find it really hard work. I felt the baby move pretty early for a first pregnancy and it’s like River Dance on my bladder. It can be tough to enjoy something that you find challenging but it is a special time and I must. Similarly, taking care of the boys while juggling work needs to be appreciated. I have the opportunity to spend time with them in a way their dad can’t, I need to enjoy it and remember how lucky I am.
It’s all too easy to forget to live in the present but our time capsule will focus that.
And on that note I’m retiring at only half a column through. I’m tired and I have another busy day tomorrow so I’m going to go and talk to the husband because if Riverdancer is anywhere near as vocal as he (yes, it’s a boy) is active, I doubt I’ll get a word in in a few months time!